About Me

I’m a UK-based Visual Design Lead with a strong track record across product UI, brand systems, and motion for web. I focus on crafting experiences that feel premium and intuitive, with design decisions grounded in how people actually use the product.

Because I also have creative front-end development experience, I design with implementation in mind. That means cleaner handoff, fewer surprises, and assets engineers can ship confidently.

My workflow typically moves between Figma for UI systems and layouts, Cinema 4D when a concept needs depth, and Adobe tools for production and finishing. For interactive motion and character-driven microinteractions, I use Rive extensively, building lightweight, responsive animations that elevate UX without adding engineering overhead.